30th June is World Social Media Day…
One of the biggest challenges I faced when I launched my divorce consultancy business, was how best to promote it. I created the business model from scratch (I basically made up what I do) and no one else was providing this type of service at the time. Whilst that was great from a no competition perspective, it made marketing it difficult as people wouldn’t know this type of business existed.
Social media has been a great marketing tool for me to showcase how I can help my clients at all the different stages of the divorce and separation process.
The next challenge was getting the tone of my posts and blogs right. Divorce is a very sensitive subject and it was important to me to get the correct tone to my message. I wanted to be clear that I understood how sensitive family breakdown is.
Having worked hard to find the right tone to my message, I was THRILLED to win the gold award at the Surrey Digital Awards 2018 in March this year, for Use of Social Media for Business. AND then in May I was selected in the Top 10 UK Divorce Blogs to Follow in 2018 by FeedSpotBlog. All very exciting and it’s been lovely to get recognition for all my hard work.
My blog covers lots of different topics and is regularly updated with new content. To check out my blogs click here.
You will find lots more tips in my ebook “Tips for Coping with Divorce” which you can download here: free ebook.
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